June 26, 2008: Verizon Wireless launches loopt, finally

Weekly Poll: Which will be a bigger market in 5 years--the consumer side of the mobile Internet and related services or the enterprise side of it?

Remember back in March when Verizon Wireless announced plans to offer the LBS-enabled mobile social networking service, loopt? Well, that may explain the de ja vu we all felt this week when Verizon Wireless announced that loopt is now available to its subscribers. The announcement in March anticipated an April launch for the service, but according to Verizon Wireless spokesman Jeffrey Nelson, the delay was caused by "technical issues and pricing issues and running the application through some traps before launch," he said during a recent interview with Mobile Internet Trends. "[The delay was caused by] nothing too serious or out of the ordinary."

When I spoke with loopt's CEO Sam Altman last year he noted that privacy issues had been one of the biggest issues facing the uptake of location-based mobile social networking and that solving them is a key step toward achieving inter-carrier LBS services.  

Nelson said that the nearly three month delay had nothing to do with privacy concerns or anything like that, since loopt had many of those concerns "locked and loaded" by the time the carrier announced the deal in March. "We've strengthened the privacy capabilities even further," Nelson said. "We will be pinging customers on a regular basis to let them know their loopt account is active and that they can be tracked."

Loopt has certainly enjoyed a lot of press coverage during the last few years--and not all of it was centered on the founder Sam Altman's age (he started loopt during his second year at Stanford), but the deal with Verizon Wireless and subsequent launch is definitely the social network's biggest news to date and a real harbinger of mobile social networking's future success. 

Apparently our readers don't think too highly of loopt, however--in a recent poll the majority voted that Facebook would dominate mobile social networking, while no one championed loopt as the eventual winner. Last week we asked which mobile entertainment service would prove most profitable--42 percent said mobile music or radio, 32 percent said mobile TV or video, 21 percent voted for mobile gaming, while 5 percent said none of these would be successful. You are in the company of optimists. This week's poll: Which will be a bigger market in 5 years--the consumer side of the mobile Internet and related services or the enterprise side of it?



LATEST MOBILE INTERNET WATCH
Even before Nokia delivered what may well prove a killer blow to Google's ambition of setting universal handset software standards, the search giant's Android plan was hitting roadblocks - highlighting that the company, for all its internet strengths, is a novice in understanding the structures and processes of the mobile handset and developer communities. Just before the Symbian Foundation was unveiled, Google had been forced to admit that Android would be delayed, even though it had shown the first prototype just a week earlier. When Google and its 30-strong band of supporters, the Open Handset Alliance, was formed last November, it promised the mobile software platform - Linux-based and extending all the way up to the user interface and applications layer - would be commercially ready by mid-year, with the first handsets to appear soon after. In fact, Android and its initial devices are now slated for year end, with many industry insiders predicting they will be quite a bit later.
Recent Mobile Internet Watches


LATEST NEWS STORIES
June 26, 2008
Should your car be a rolling WiFi hotspot?
http://techdirt.com/articles/20080624/0137231486.shtml
June 26, 2008
Andy Seybold: If you build it, will they find it?
http://fiercemobilecontent.com/story/andrew-seybold-if-you-build-it-will-they-find-it/2008-06-25
June 19, 2008
Cannes Ad Festival: Mobile lags in USA
http://www.moconews.net/entry/419-message-at-cannes-ad-festival-is-that-mobile-ads-lag-in-america-but-thr/
June 19, 2008
Nokia to open mobile advertising labs
http://www.fiercemobilecontent.com/story/nokia-open-mobile-advertising-labs/2008-06-18
June 19, 2008
Men dominate mobile browsing 9 to 1
http://www.fiercemobilecontent.com/story/study-men-dominate-mobile-web-browsing-9-1/2008-06-19
June 19, 2008
Advertising 2.0: More thoughts on the show
http://blogs.yankeegroup.com/2008/06/11/advertising-20-part-iiis-that-40-30-or-what/
June 12, 2008
Bank of America exceeds 1M customers
http://www.bizjournals.com/atlanta/stories/2008/06/09/daily70.html
June 12, 2008
SMS makes magazine ads interactive
http://rcrnews.com/apps/pbcs.dll/article?AID=/20080611/FREE/176840902/1012
More News Stories


INDUSTRY PRESS RELEASES
June 26, 2008
Sony BMG taps MIG for mobile ads
http://www.fiercewireless.com/press-releases/sony-bmg-selects-mobile-interactive-group-interactive-partner
June 26, 2008
Release: Quattro builds momentum, clients for mobile ads
http://www.quattrowireless.com/press062508.html
June 26, 2008
Release: Verizon Wireless gets loopt
http://www.loopt.com/pressreleases/loopt-lets-verizon-wireless-customers-easily-navigate-their-mobile-lifestyles-and-stay
More Press Releases


Contact Howard Weinman for more information...

Advertise on Mobile Internet Trends: Contact Howard Weinman at +1 617-259-2313
©2008 Trendsmedia - Events & Publishing Division of Yankee Group