August 14, 2008: Google still bullish on mobile ad growth

Google continued to push it's growth strategy last night during an interview with Mad Money host Jim Cramer: "Over time we will make more money from mobile advertising," Google CEO Eric Schmidt told Cramer. "Not now, but over time." Schmidt also noted that Google's international sales could eventually eclipse domestic sales and account for some 60 percent of the company's business. Perhaps by way of tying the two together, Schmidt noted that mobile advertising may beat out the traditional PC market. Emerging markets will lean more heavily on mobile networks to get connected, so the two predictions are clearly tethered together.

Schmidt offered little guidance on Google's Android platform launch, but he did reiterate that Android will launch by year-end. To learn more about Google's Android platform, be sure to attend our Mobile Internet World event and expo this October. Google has collaborated with us on an Android Developers Workshop on the pre-conference day that includes an Android-focused keynote from T-Mobile USA. Android chief Rich Miner will also be delivering a keynote during the main program. Not to be missed.

While Google is hard at work on Android, our columnist Caroline Gabriel from Rethink Research has pieced together operators' strategies for beefing up their own branded portals: Check it out in this week's Mobile Internet Watch.