What's Working in Mobile Advertising?
2006 marked some major milestones for mobile advertising. Many of the carriers have figured out their mobile ad strategy and have either launched a media network or set the wheels in motion. The availability of "carrier grade media" has quelled advertiser grumbles that mobile lacks reach and adequate reporting on unique impressions. In 2007 we're seeing many of the big brand advertisers beginning to test mobile to build the business case for their 2008 media spend. With a number of diverse campaigns under our belts, we are now beginning to see just what is moving the needle with mobile.
