May 8, 2008
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Beyond Content Delivery - Opportunities for Mobile Entertainment
Ask an average wireless user what he or she understands the term "mobile Internet" to mean. For many the response will include applications from the usual suspects list: voice, e-mail and perhaps Internet browsing. Ask those same wireless users what type of device would typically be used to access the mobile Internet and it's likely that you hear "cell phone" or "smart phone" and perhaps "laptop PC". Are these perceptions of the mobile Internet about to change? How will users answer these questions 2 years from now?
Unlocking the value of the mobile Internet for consumers includes not only extending connectivity for entertainment but also building the ecosystem and marketing programs to make those services ubiquitous and desirable. Wireless connectivity for portable gaming systems such as Sony's PSP or Nintendo's DS leverages the pervasiveness of WiFi and the demands of a younger user demographic for more socially interactive forms of entertainment. Not quite the same as the up and coming Apple iPhone products and definitely not your average voice-centric handset, do these types of seemingly "mission specific" devices represent opportunity for the mobile Internet?
An early indicator to the possibilities presented to the mobile Internet ecosystem can be seen by the recent addition of Skype as a supported application for Sony's PSP-2000 devices. With a simple firmware update this well-entrenched gaming platform morphs into VoIP handset. While it doesn't have the Swiss Army knife functionality of Apple's iPhone this platform, with the addition of 4G connectivity, is only one example of the type of device that could be propelled into the full un-tethered world of the mobile Internet. Are there market opportunities for the mobile Internet ecosystem in this user demographic?
The success of mobile entertainment services for the mobile Internet ecosystem goes beyond the technologies of devices and delivery mechanisms. In order to capitalize on mobile entertainment services the ecosystem will need to respond by evolving business models that capture value from this ever-expanding entertainment device and user pervasiveness. The possibilities for the mobile Internet are continuing to grow!
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Poll Results: Last week, Mobile Internet Trends readers offered their views of the successful business model and device strategies for mobile Internet devices. Well over 80% of respondents feel that competitive retail (carrier/operator agnostic) offerings will form the both the likely successful business model and device strategies for the mobile Internet. This week, Mobile Internet Trends asks your opinion on entertainment services for the mobile Internet. Beyond content delivery, is there untapped potential for the mobile Internet in mobile entertainment services? |
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Sincerely,
Mobile Internet Trends Editorial Team
editor@mobilenettrends.com
Ph: +1 617-259-2320
